The era of big data is not only here, it’s exploding! Retailers of all stripes are collecting consumer purchases and preferences, totally eclipsing reliance on demographics. So says Stuart Aitken at a luncheon sponsored by CREW (Commercial Real Estate Women), which I had a chance to attend on May 14. Aitken is CEO of dunnhumby USA, a marketing services company, which is a joint venture of the Kroger Co. and London-based dunnhumby Ltd.
Founded back in 2002, dunnhumby USA tracks shoppers through loyalty programs that in turn allow it to provide “customer management, relevance marketing, analysis and insight services.” Other clients include P&G, PepsiCo, Kellogg and Kraft. Continue reading →