Just about everyone is talking about the new hook up between Target and Facebook.
Target is rolling out Cartwheel, a service that pairs a social network with “deal” pricing. Target’s new program (about a year in development) relies on customers using their Facebook accounts to select the deals they want online. But, the payoff is actually in-store, when the customer presents a barcode (either on paper or mobile screen) at a bricks-and-mortar Target to get the special offer pricing. It grows more “social” when a shopper can see what offers their FB friends have chosen, while claiming them generates automatic News Feed posts on Facebook (unless the user turns them off). Continue reading →





