Fewer souls will be donning scary or funny getups this Halloween season, according to the National Retail Federation (NRF). But, the downturn is “far from a bust this year” for retailers. The findings, which come from NRF’s Halloween Spending Survey conducted by Prosper Insights & Analytics, says nearly 158 million consumers will participate in Halloween activities, slightly less than the survey high of 170 million people last year.
And those celebrating also plan to trim their spending, with the average participant expected to outlay $75.03 on décor, costumes, candy and “fun”—down from $79.82 last year. Overall, average spending on Halloween has increased 54.7 percent since 2005, with total spending estimated to reach $6.9 billion in 2013—the total spending figure is an extrapolation of U.S. Continue reading →