We’ve been reading and hearing quite a lot about signs these days and that got us thinking. Contemplating the craft of making signs and the role signs play in our lives—how signs reflect the intersection of art and commerce.
I visited the new home of the American Sign Museum in Cincinnati, prompted by a recent segment on “Antiques Roadshow.”
The museum boasts one-of-a-kind signs befitting retail Main Street of a bygone time. We’re talking hand-lettered, hand-painted, gold-leafed, porcelain enamel and, yes, neon ones that reflect individual shopkeeps and the community they served, well before graphic design co-opted the word “identity” (remember a discipline called “commercial art”?). Continue reading →