If you read Retail Design Diva often enough (and we know you do!), then you know that I regularly encourage, suggest, state and request that retailers use their influence for good (not just for sales).
I’m proud to report that there is a retailer doing exactly that. And it makes me so happy I can hardly stand myself.
Kenneth Cole unveiled its "Where Do You Stand? Campaign," addressing hot topics, such as marriage equality, gun control, a woman’s right to choose and war. Wow, Kenneth – way to stick to the superficial topics! The retailer hits some of the hardest, most debated topics in our nation in this campaign – and does so in a powerful way through the use of video, imagery and language. Continue reading →