London department store retailer Selfridges recently unveiled a bar and a revamped wine shop at its Oxford Street flagship. The new 3,660-sq.-ft. space, which expanded the existing store by one-third, is dimly lit and features a rich color palette evocative of the spirits held within.
Designed by London-based firm Campaign Design, wine crates and other objects associated with the trade inspire the fixtures in the new Wine Shop. Custom-made, multi-layer plywood lends a refined touch to the open-faced wine boxes that modularly display the many product offerings. More select wines, liquors and champagnes get the royal treatment in glass cabinets with smoked steel and burnt oak frames.
Even wine tasting gets a nod in the design. Signage inspired by the notes and clipboards used is featured throughout the space. The cashwrap sits on an island of cork flooring in the center of the store.
Harry Gordon’s Bar, named after founder Harry Gordon Selfridge, is a first for the department store. It is located in the heart of the Wine Shop. The flooring changes to reclaimed terracotta brick, and a warm glow is cast throughout the space from an open steel frame curtain wall inset with reddish-colored glass. The bar itself features a large white marble countertop and burnt oak, welcoming tired shoppers in for a cocktail or a craft beer.
Upscale or casual, what’s your take on a wine shop or bar in a department store?
—Erin M. Loewe