Recently I toured through Portland Store Fixtures and was absolutely fascinated with all the various mannequins that were hanging around. Some clothed, some not, each with a pose that said something specific about the clothes they were or were not wearing. I was surprised to notice how impactful a mannequin(s) pose/stance is for setting the mood. Typically I don’t notice mannequins very much, but in the aisles of a store that caters to retailers, I couldn’t help but realize how powerful a mannequin can be.
Joe Fresh illustrated my mannequin epiphany with an exhibit at its Fifth Avenue and 43rd Street NYC flagship store, featuring more than 20 mannequins by Ralph Pucci. Each mannequin represents a significant person in the fashion and design world. Mannequins…er…fabulous people featured include:
- Christy Turlington
- Ruben Toledo
- Anna Sui
- Andree Putman
- Kenny Scharf
The exhibit kicked off for Fashion’s Night Out Sept. 6 and will run through Halloween day. So…if you’re in NYC, you still have time to check out how these inspirational mannequins are lighting up Joe Fresh’s flagship locale.
How do you feel about a mannequin’s impact on the store mood and customer opinion of apparel? Leave your thoughts below!
*Photos courtesy of Ralph Pucci.