The 156-year-old retailer is set to wow us all when it opens its 27,000-sq.-ft. London flagship store. Oh, and did we mention that the store is completely digitally enhanced? Sort of like the Burberry site (which is pretty fabulous) in bricks-and-mortar store format. Um, yeah—it’s that good.
It’s so good that full-length, high-def screens encompass the entire store offering live-stream, audio-visual segments and mirrors. And if it’s your lucky day, you may also see models walking between the screens, much like this. (BTW—you gotta watch this video. Chills people. Chills.)
In addition, all sales folks will be equipped with iPads where repeat customers’ purchase history and preferences all reside, as well as portable checkout systems for ease and flow.
And it doesn’t stop there.
To take online meets in-store straight to futuristic shopping extravaganza, radio-frequency identification chips (RFID, for those in the know) have been attached to specific apparel and accessory items, so that when a customer goes up to a screen, detailed information about the item (including video!) will magically appear. Which will then in turn, officially blow the customer’s mind and she will have to purchase said item if for nothing else than the cool experience it facilitated.
I mean really, who thinks of this stuff?
I’m about this close (if only you could see my fingers on this one) to booking a trip to London just to see the models walking around and to experience this.
Burberry has raised and set the bar quite high for retailers who are looking to merge their online and in-store experience. It feels like this one store alone could change the future of retail.
Do you love it as much as I do? Want to get on a plane to London with me? Leave your shout-outs and thoughts here.