And tradeshows are an excellent place to not only test these ideas, but pick up some inspiration of your own.
The first featured in the post is my personal fave. Best Made Co. used a canvas tent to create a “base camp” idea and filled the tent with all the outdoor gear one could possibly need. They also took the opportunity to introduce new products to gauge interest and response. Brilliant! Although I’m wondering if they had some annoying reporter-type (um, like me, a reporter) going around asking folks what they thought…
Then, there was NYC design studio Matter, and they took things in a totally different direction. They created a dressing room lounge experience. While I love this concept, I didn’t exactly dig the way it turned out. It needed more pizazz, something to draw folks in. Although, I think it’s an idea that could be expanded on to create a really lush, inviting environment that could make it the exhibit at any tradeshow.
And finally, there was Hugo & Marie, a creative agency, and they focused on the concept that less is more by creating a barely-there exhibit highlighting the work of their artists. You could almost walk right through this exhibit and not realize it was there. It’s a bit eerie looking (pictures hanging seemingly from nothing!), but it was done really well—making it uber cool. Thanks Cool Hunting.
What are your thoughts on these three exhibits? Getting any inspiration for GlobalShop 2013? Leave your comments here.