We’ve got to give a shout-out to an über cool storefront in New York (seriously, where else would it possibly be located?) that has grabbed our attention.

Designer Sergio Mannino partnered with Block Headwear to create its first U.S. storefront on New York’s Lower Eastside, and wow, we gotta say, it is beautiful.

Using 73 LED lights, Mannino created an eye-catching, illuminated exterior for the 13-ft.-tall by 10-ft.-wide storefront. According to Mannino, the design inspiration came from not only the Block Headwear logo and brand, but from the store’s location.

Block Headwear’s store just so happens to sit in front of one of New York’s oldest and most well known graffiti walls. And how in the world do you compete with that?!

Even given the stiff competition (this grafitti wall is like a piece of art, according to long-time New Yorkers) we think Mannino did a stellar job making this storefront a good looking piece of eye-candy for its location and brand.

Oh, and here’s a little known fact (to us anyway) from Block Headwear: The retailer’s name refers to the long-ago art of hat making—where material was molded around a piece of wood, also known as a block (so clever!) to give it its shape.

Thanks Mannino for bringing this storefront to life and for sharing it with all of us!

What are you digging about this storefront? Leave your comments below.

-Heather Strang