When I met Andrew Holliday and Daniel Brown from Harvest Creative, I was on the hunt. I was on the hunt for something fresh, something different, something creative – essentially a booth that would grab me and not let go.

Their "I Got Fresh in Vegas" green t-shirt flanked by Coca-Cola red and white graphics did exactly that.

Because, people, if we can't be witty and creative, then why bother?

Harvest Creative seems to understand this best, and works with retailers to develop their brands through research, design, production and fulfillment.

Their own branding follows a theme of "fresh" ideas cleverly aligned with the offer for customers to "get fresh with us." While Andrew dons a "Refreshing" tee, decked out in the Harvest color and look, Daniel wears his "Now Serving Fresh Ideas" companion tee. Essentially these two guys from Memphis are fully embodying their brand – at GlobalShop and beyond.

GlobalShop participants can join in on the fresh-ness when they stop by booth 644 to receive a free "I Got Fresh in Vegas" tee. However, you do have to be scanned to receive, but trust me, it's worth it.

From what I can tell, Harvest Creative has figured out something that's important to note – if you're in a small booth you can find a way to grab even the most overstimulated blogger (I had just finished looking at shiny holiday displays!) or potential new clients.

What's more, they are both quite clearly madly passionate about their brand and the work they do. You can feel it from the moment you speak with them.

And that my friends is how success is created. Go Harvest!

-Heather Strang