Remember psychology class during college? I do. It broke my brain. I couldn’t believe all of the incredible statistical data that pointed to the fact that we tend to be followers more than leaders, and are heavily influenced by advertising and what our neighbors are up to.
Well folks, it’s back to psychology class.
Apparently, the top reason we buy online is linked to how many other people made the same purchase. Seriously? And 43 percent of American familys spend more than they earn. Wow, 43 percent?! The top online shoppers are women with “excess wealth” who feel the need to improve themselves. Are you kidding me?
Thankfully, there’s also some good news (and this is my favorite part of the entire infographic): when we purchased something for someone else, we felt happy; when we just purchased for ourselves, we didn’t. There’s one light at the end of the tunnel; giving truly is more fun.
Be sure to leave your comments below about which statistics blew your mind!
View the complete infographic here.