Everybody knows what to do in a medical emergency… you dial 911. Now, Sephora wants you to dial 1-877-Sephora for a beauty emergency.
Yes, the beauty retailer is launching a “Same Day Beauty Delivery Service,” when you're fresh out of Clinique, Fresh, Make Up For Ever, or Bumble and Bumble.
It used to be if you were out of your insulin injections, asthma inhaler or severed an arterial vein and in distress, EMT was just a few digits away. So, what constitutes a beauty emergency? You’re prepping for a date and realize that your foundation is gone, or perhaps you’re on your way to “Speed Dating” and the Maraschino Cherry lipstick you swear by falls to the floor and breaks into pieces. Stay calm, take a breath and know that Sephora will be there.
The service is currently only available in New York and accepts orders during the hours of 8 a.m. and 11a.m. for delivery between noon and 9 p.m. that same day. There's a $15 delivery charge (less than the price of a taxi to the shop), and a $50 minimum order. Deliveries are made in a black-and-white Sephora-branded Mini Cooper. How cute is that?
Okay, so us cheapskates will make do with what we have or run over to Duane Reade. Whatever!
–Ron Knoth, Guest Blogger
What a brilliant idea xx
Ce sentir bien et séduire devient urgent!!
It's a fun idea but I wonder if people would really use it. It is a bit pricey and there are many Sephora stores in NYC…and in case of an emergency, Duane Reade will usually do just fine…would be cool if we could find out about the usage stats in a few months…
Dear Readers,
Well how can they (Sephora) do it? If pizza and Chinese food places deliver, why not? Go where the customer is!
As for being pricy, granted, its appeal is catering to a wealthier clientele. It is more Carrie Bradshaw than Jane Doe. It does enhance the brand image with the prestige of delivery.
Ron Knoth