From minute-by-minute coverage on television shows like "Entertainment Tonight" (which I only watch for research purposes, of course) to its own website, the royal wedding is hot, hot, hot.
And did you think retail would miss out on this obsession? Absolutely not. Any opportunity to tie the royal wedding into promotions, advertising and sales is fair game. Take for example, T.J. Maxx and Marshalls. Reportedly, Kate Middleton (Wait – are we supposed to call her Katherine now? So very Tom Cruise of the royal family.) frequents T.K. Maxx, T.J.’s British counterpart. And so, the retailer(s) decided to capitalize on this – whether real or imagined – by putting together a guide for Americans on how they too can “shop like Kate.”
The “tips” are quite cute and while they don’t make a case just for shopping at T.J.’s or Marshalls, there are a few things to learn. My favorite tips included:
- Select a tasteful topper. Honestly, I think crazy hats are only a royal thing, but I am tempted to go to the T.J. Maxx down the road to see if I can find any.
- Find a unique style. Or if I was writing this, I would say, “refer back to tasteful topper.” Bizarro pieces of fabric and felt perched on top of one’s head is certainly unique.
- Wear it like a princess. We can’t all be princesses, but we can all feel like one. I love this because it’s so true! It really doesn’t matter where you buy your clothes from, what matters is owning whatever you’re wearing as if you were the most beautiful woman in the world. (And guess what? You are!)
I want to thank T.J. Maxx/Marshall’s for further indulging our Brit obsession and giving us more ways to connect to the royal family. Because who wouldn’t want to be them? They make our celebs look like mediocre popular kids from high school.
How are you indulging in your Brit obsession? What retail promos are grabbing your attention? Tell us about it here!
-Heather Strang
*Photo by Nick Warner from Windsor, England [CC-BY-2.0 (www.creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.
Hmmm no promos over here in Australia, that said I'm personally very partial to a hat!
At least they have real Royalty to go crazy over. It's really much cuter than Americans going ga-ga over how many times Nick Cage will be arrested for drunkeness in New Orleans, or what latest monstrocity that Lady Ga-Ga will almost be wearing. Give me the Royal topper hat anyday over that.
Hardliner – I SO hear you on that one. The hats are certainly a nice break from the debauchery of the U.S. celeb's.
BusiChic – do you have a favorite hat of Kate's? Do you think she'll wear one for the royal wedding? So many questions – thankfully we don't have to wait long. Friday is the big day!
Keep the comments coming. Love having both of your voices on the blog!
-Heather