Reality is ruining life. I do not “kare” for the Kardashians. As far as I'm “koncerned,” Kim, Kourtney and Khloe “kan” can take a hike. I do acknowledge that, despite my opinion, I am in the minority. Despite the negative brand affiliation with Master Card’s the “Kardashian Kard,” their store “Dash” on Spring Street in NYC has lines out the door. Now Sear’s “Where America shops” will launch the "Kardashian Kollection," a line featuring apparel, lingerie, shoes and accessories. The mind reels.

The Kardashians are "kollaborating" with Australian designer Bruno Schiavi on the line, which is scheduled to hit 400 Sears stores in August. Analysts expect the “kollection” to bring in $200 million to 300 million in sales in its first year. Collaborating, meaning Schiavi will likely do all the work, and the Kardarshian’s will lend their name. I doubt than any Kardashian can pull up her own zipper, let alone wrestle with the complexities of pattern-making for a piece of footwear. These are, after all, girls who find it difficult to chew gum and walk in heels.

Am I being rough? Well, you can fool some of us some of the time.

"We've always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection," sister Kim is reported as saying. I have been to Sears. Guess what? I never ran into a Kardashian. Once I saw Sarah Peller, the “Where’s the beef?” lady. Has anyone ever seen a Kardashian at a Sears?

Lest I cast stones…

Demi Lovado is receiving death threats because she is dating Justin Beiber. Call it Bieber Fever or Beibermania. Granted, the kid is cute, but he’s no Paul McCartney (the cute Beetle), but what do I know. The Canadian pop star has 6.3 million Twitter followers, 16.5 million fans on Facebook and has been viewed 1 billion times on YouTube. He's the highest-paid 16-year-old entertainer in the world (Vanity Fair estimates earnings of $100 million since he was discovered a year ago).

As for merchandising, there is the Justin Bieber Doll and an autobiography, "Justin Bieber: First Step 2 Forever: My Story." I guess home-schoolers think “2” is just as articulate as writing “to.” Attesting to the devotion of his heavily ‘tween-to-mom fan base and their desire to own just about anything Justin-related, Bieber has launched a new collection of nail polishes at Walmart that are inspired by his hit songs. The initial six launch colors of the “One Less Lonely Girl Collection” quickly sold out at more than 3,000 Walmart stores nationwide. I might buy nail polish from Adam Lambert…Justin Beiber, get real.

Grown adults take this seriously. “A lot of Justin's songs are about making girls feel good,” Suzi Weiss-Fischmann, the brand’s executive vice president and artistic director, said. “He sees that nail polish really makes girls feel good.” Wow, this is as insightful as Freud’s interpretation of the female psyche.

Some of Beiber's 14 shades of nail polish are called, "One Less Lonely Glitter" (lavender), "Prized Possession Purple" (grape), "Give Me The First Dance" (silver), "Me + Blue" (dark blue), "OMB!" (bright red) and "Step 2 the Beat of My Heart" (heart-shaped glitter). The line is scheduled to expand to Target stores and Sears in February.

Now you tell me? What if a Kardashian runs into Beiber at the Sears cash register?

–Ron Knoth, Guest Blogger