As we round the corner into July, most of us are settling
into summer. The weather is beginning to turn (or has turned, depending on your
locale), Fourth of July festivities await and weekends are chock full of fun
outdoor activities like barbeques, picnics, weddings and hikes.
the other hand, don’t have the luxury of this summertime present moment
awareness. The industry practically requires retailers to continually look
ahead to the future, creating plans for customer specials, promotions and
improved sales tactics–to name a few.
So, I wasn’t totally shocked when I recently received a
press release with the following headline, "With Gas Prices Sky High, 2008
Online Holiday Shopping Season Poised for Fast Lane – Says Keynote." While
the release ended up being nothing more than some advertising in disguise
(one of my biggest pet peeves), it did bring up some valuable discussion
points. Continue reading →