Carrie. Charlotte. Miranda. Samantha. Have any idea who
these ladies are? If you’ve turned on your television lately or flipped through
a fashion magazine, you most likely do. And with the upcoming release of the
"Sex & The City" movie, it’s officially SATC mania. It’s also a perfect opportunity for
a retailer to get in on the action.
To aid in the hysteria, Steve & Barry stores have
created licensed and official movie apparel, including t-shirts and tank tops featuring
clever verbiage such as, "I’m with Mr. Big" (I wish!) or "I
Heart Sex & The City." To make things even more enticing, the tees are
only $8.98 or less!
I’ve never been to Steve & Barry’s before, and until
Sarah Jessica Parker started her Bitten line, I had never even heard of them. However,
as a huge Sex & the City fan–I practically kissed my cable guy when he
said, "Oh, so you’re like a real-life Carrie Bradshaw," when learning
that I was a freelance writer–I’m going to drive 45 minutes out of my way to
get my hands on this merchandise…to wear to the opening night of the movie. I
know this is mildly ridiculous behavior, but I can’t help it. Some people like
Star Trek and Spiderman; I love Carrie Bradshaw and Sex & The City.
But this also provides us with an amazing example of why
retailers should continue to partner with cultural icons like SJP. Think about
it, I’m going to pay nearly $4 a gallon to drive 45 minutes out of my way just to
get my very own SATC tee. I won’t even drive to happy hour these days! And you
better believe that while I’m there, I’ll also take care of my other shopping
needs, including buying every SJP Bitten item I can get my hands on.
So, thank you Steve & Barry’s. If you’re good enough for SJP and the other gals of Sex &
the City, then you’re good enough for me.
Have you already snagged some SATC gear? Love Steve &
Barry’s? Tell us about it here! Oh, and if you just want to gush about the
movie, SJP or one of the other actress’ obvious plastic surgery, leave a
comment here as well.
P.S. Be sure to check out the SATC Soundtrack, including India Arie’s version of "The Heart of the Matter." Love it!