Online shopping made all of our lives easier. You needed
something, but didn’t want to spend the time driving (especially with gas
prices as they are!) or waste precious moments of your life wandering through a
store to hunt it down, then stand in line and turn around and drive all the way
With online shopping, we surfed, found what we wanted and placed our
order. A few days later it arrived on our doorstep. Only then, we began to find
fault with the ease of online shopping. Those pesky shipping charges became
And soon consumers began demanding that retailers find a way
around the extra charges. Seattle-based Nordstrom Inc. has done exactly that
with its new "buy online, pick up in-store" program that hit stores a
couple of weeks ago. Right now, it’s available for women’s and men’s apparel,
women’s shoes and cosmetics. However, the retailer promises the program will
expand to all categories by September 2008.
Now, online shopping just got a whole lot easier. While you’ll still have to
drive to pick up your ordered item, you don’t have to pay shipping charges or
spend hours in the store searching for what you want.
With consumers becoming pickier about what they buy and when, services such
as this will start to give particular retailers an edge. Lean times mean going
back to basics, where customer service rules. In today’s market, it’s no longer
acceptable to treat customers as if they’re a dime a dozen (and really, it
never was). Taking good care of them can make all the difference in the world.
Know of any other retailers catering to customers in such a
high-tech/high-touch way? If so, leave your comments here. OR have you tried
Nordstrom’s new system? Tell us all about it!