Target is rolling out Cartwheel, a service that pairs a social network with “deal” pricing. Target’s new program (about a year in development) relies on customers using their Facebook accounts to select the deals they want online. But, the payoff is actually in-store, when the customer presents a barcode (either on paper or mobile screen) at a bricks-and-mortar Target to get the special offer pricing. It grows more “social” when a shopper can see what offers their FB friends have chosen, while claiming them generates automatic News Feed posts on Facebook (unless the user turns them off). Continue reading →
Diva’s heading back to San Francisco this month—woo hoo! Why, you ask? Well because DDI Magazine’s fifth CitySCENE networking event will take place in San Francisco on May 23, 6 p.m.-8 p.m. at The Westin St. Francis, at 355 Powell St. In case you haven’t been to a CitySCENE event yet, Diva has the deets: CitySCENE is a series of local networking events across the country designed to bring like-minded peers from the retail design industry together for casual conversation and cocktails—and it’s free to attend!
The event, which first debuted last May in San Francisco, returns for a second stop in the lovely Bay Area, and not to mention at a lovely location (Diva loooves The Westin St. Continue reading →
We’ve been reading and hearing quite a lot about signs these days and that got us thinking. Contemplating the craft of making signs and the role signs play in our lives—how signs reflect the intersection of art and commerce.
I visited the new home of the American Sign Museum in Cincinnati, prompted by a recent segment on “Antiques Roadshow.”
The museum boasts one-of-a-kind signs befitting retail Main Street of a bygone time. We’re talking hand-lettered, hand-painted, gold-leafed, porcelain enamel and, yes, neon ones that reflect individual shopkeeps and the community they served, well before graphic design co-opted the word “identity” (remember a discipline called “commercial art”?). Continue reading →
But, here are some stats to back up what we already suspected, plus a few more nuggets from the second annual “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index.” The study collected the responses of 2,152 women over the past two months to get a handle on buying habits and forecast purchasing trends of American women.
Among the findings: When asked which method they use most to research products, 71 percent chose laptops, 18 percent selected mobile/tablet, while 6 percent preferred browsing in a store. Continue reading →
Here’s a sneak peek at Swarovski’s stunning new stand at Baselworld 2103, on view April 24-May 2. Baselworld is an international tradeshow of the watch and jewelry industry that takes place annually in Basel, Switzerland.
The Austrian-based company, known for its crystal-studded jewelry, watches and chandeliers, tapped award-winning Japanese designer Tokujin Yoshioka. The renowned Yoshioka, whose work can be found in the United States at MoMA and the Cooper Hewitt, created a circular stand, with a 21-ft.-tall curved wall, weighing in at more than 21,000 sq. ft.
The eye-popping display trips the light fantastic with LED and mirrors to symbolize facets characteristic of Swarovski, which traces its history to 1895. Continue reading →